Trademarks

Your brand identity is your most valuable asset. Whether you’re launching a new brand or protecting an established one, we provide comprehensive trademark services to secure and enforce your exclusive rights. From trademark searches to registration and enforcement, our team is here to help you safeguard your brand in a competitive marketplace.

Why Trademarks?

Trademarks protect your brand name, logo, slogan, and other distinctive signs, preventing others from using similar marks that could confuse consumers. Strong trademark protection helps build brand recognition, customer loyalty, and business value.

How We Support

All-encompassing support at each stage of defending and enforcing your trademarks, from clearance to long-term brand management.

Search & Risk Assessment

Comprehensive trademark searches are conducted to identify existing marks that may cause conflicts. Legal evaluations focus on distinctiveness, registrability, and potential infringement risks before submission.

Application Filing

Trademark applications are carefully prepared, reviewed, and filed with the Intellectual Property Office, ensuring accuracy and compliance with all formal and substantive requirements.

Examination & Prosecution

The examination process is managed thoroughly, including responses to office actions and strategies to overcome objections related to descriptiveness, distinctiveness, or similarity to prior marks.

Opposition & Dispute

Representation is provided in opposition, cancellation, and appeal proceedings, whether defending an application or challenging third-party filings that may infringe trademark rights.

Renewals & Management

Renewal deadlines are monitored, trademark portfolios are maintained, and strategic guidance is offered to ensure ongoing brand protection.

Need a Trademark Attorney?

Protecting your trademark is essential for sustaining your brand’s reputation and competitive advantage.

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What Does a Trademark Attorney Do?

  • Conduct trademark searches and clearance analyses.
  • Advise on trademark selection and protection strategies.
  • Prepare and file trademark applications accurately.
  • Handle oppositions, cancellations, and infringement disputes.
  • Manage trademark renewals and portfolio administration.
  • Support enforcement and licensing agreements.
FAQ

Frequently asked questions

The process includes filing a trademark application with the Intellectual Property Office of Vietnam (IPVietnam), formal examination, publication for opposition, substantive examination, and finally, registration or refusal of the trademark.

The applicant needs to submit a trademark application form, a clear image of the trademark, a list of goods and/or services to be protected under the trademark, and proof of payment of official fees.

Foreign applicants can file a trademark application in Vietnam directly with the Intellectual Property Office of Vietnam (IPVietnam). A local representative or trademark agent is required when filing directly.

Yes, professional representatives can assist with trademark searches, filing, prosecution, and enforcement.

The trademark registration process in Vietnam typically takes about 12 to 18 months from the filing date to the issuance of the certificate, depending on whether any objections or oppositions arise during the examination process. The process includes formal examination, publication for opposition, substantive examination, and final registration.

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