The media and entertainment industry operates in an environment defined by high-speed technological convergence and the constant fluctuation of audience preferences. Given the context of escalating content production costs, Intellectual Property (IP) is the ultimate asset, playing an indispensable role in safeguarding the originality of creative works (such as films, music, and games). IP is not merely a legal barrier against copying; it is also a leveraging tool that helps secure market exclusivity and unlocks lucrative opportunities through licensing and distribution activities on a global scale.

Key challenges include combating piracy, navigating complex licensing agreements, and addressing the global nature of digital content distribution. As streaming, gaming, and AI-driven personalization continue to reshape the industry, companies must adopt integrated IP strategies to protect innovations and content from creation to consumption.